His career spans 3 continents – from his native Brazil, to Portugal before hitting the US market.
He returned home after nearly 10 years abroad, to open Wieden+Kennedy’s first and only shop in South America.
In two years, together with his partners Guillermo Vega and Andre Gustavo, he led the start up of Wieden’s 8th office into becoming a 120 people shop that quickly became a creative reference and one of the fastest growing agencies in Brasil.
Hector heads the creative duties at Publicis, where he has spent the past 4 years. During his 20 plus year career, he has created award winning work for some of the biggest advertising brands in Mexico: VW, Mattel, Pepsi, BMW, Mini, Nescafé, Frito Lay, Mercedes-Benz, Fedex, Campbell’s, ESPN, Aspirin, Alka-Seltzer and Jeep among others. His work has been recognized by the most prestigious Award Shows in the world, including Cannes, FIAP, LIA and The One Show. In addition to managing the agency’s creative, Hector is also Co-CEO. Publicis Mexico is a full-service advertising firm with clients and expertise in almost every major category. In 2013 Publicis was named Agency of the Year by The Mexican Creative Club and became the most awarded Agency at the EFFIES for the second year un a row.
Laurence Klinger was born in São Paulo, Brazil, where he started his life in advertising as a copywriter at the legendary agency Duailibi, Petit, Zaragoza. Later, he headed the creative departments of LSG/BBDO and Almap, and was one of the founders of the Creative Club of São Paulo.
After becoming one of Latin America’s most awarded creative professionals, Laurence was invited to join Leo Burnett at its headquarters in Chicago as Creative Director.
In 1988, he founded the Hispanic Division of Leo Burnett (the seed of Lápiz), with a staff of two, and one client.
In 1992, Laurence left Burnett to form, with his partner Washington Olivetto, the International extension of Olivetto’s highly successful W/Brasil. The W/Group was born, with agencies in Chicago, Barcelona and Lisbon. For eight years, Laurence divided his time between these three cities.
He moved back to Chicago in 1999 to start Lápiz. Since then, Lápiz has become the premier multicultural creative agency in the USA, with more than 280 major awards at the most important advertising festivals around the globe, and a growth of 1800%.
Laurence is a member of the Creative Board of the Partnership for a Drug Free America. He is also a fiction writer, with two books published in the USA and short stories featured in Revue Littéraire in France.
In 2011, Laurence was voted Creative Director of the Year by popular vote nationwide, an initiative of HispanicAd and the Association of Hispanic Advertising Agencies.
In 2013, he won the award Best Creative Director of the Year, at El Ojo de Iberoamerica, in Buenos Aires. At the same event, Lapiz won Agency of the Year.