A brief synopsis is required for all entries. The synopsis should be broken down into three parts (1 or 2 sentences each): Objective, Concept and Target Audience. The synopsis should be no longer than 200 words. If you are submitting a campaign, that should be clear in your synopsis as well. Results, Research, Planning and a clear demonstration on how the viewer was able to interact with the medium, should be included when applicable.
FILM (TV Commercials)
1 - F 1 - Food, sweet foods & snacks, savory foods.
2 - F 2 - Alcoholic beverages and tobacco and cigarette.
3 - F 3 - Non-alcoholic beverages.
4 - F 4 - Household cleaning products, home, health & pets & appliances. Cosmetic & beauty. Toiletries. Pharmacy and medical products.
5 - F 5 - Electronics, audio-visual, computers and communications.
6 - F 6 - Cars, trucks, motorcycles and other vehicles. Accessories and auto-products.
7 - F 7 - Clothing, footwear and accessories. Textiles and jewelry. Retail stores.
8 - F 8 - Financial services, banking, insurance.
9 - F 9- Public and private service. (Public and private for-profit service companies. Public awareness messages. Government, political and religious messages. Public service)
10 - F 10 - Corporate and institutional image. Sponsorships and endorsements.
11 - F 11 - Public outlets, restaurants, stores and supermarkets.
12 - F 12 - Publications and media.
13 - F 13 - Entertainment, travel, tourism and events.
14 - F 14 - Best low budget film.
15 - F 15 - Best Film Campaign.
16 - R 1 - Food, sweet foods & snacks, savory foods.
17 - R 2 - Alcoholic and non-alcoholic beverages.
18 - R 3 - Household cleaning products, home, health & pets & appliances. Cosmetic & beauty. Toiletries.
19 - R 4 - Electronic appliances, communications, audio, video, computers.
20 - R 5 - Clothing, footwear, fashion and accessories. Textiles and jewelry.
21 - R 6 - Cars, trucks, motorcycles. Accessories and products.
22 - R 7 - Financial services, private and public insurance for-profit companies, insurance, banking.
23 - R 8 - Public outlets and stores.
24 - R 9 - Publications and media.
25 - R 10 - Entertainment, travel, tourism and events.
26 - R 11 - Public awareness. Government, political and religious messages.
27 - R 12 - Corporate and institutional image. Sponsorships and endorsements
28 - R 13 - Best Radio Campaign.
GRAPHIC MEDIA (Print and OOH)
29 - GM 1 - Food, sweet foods & snacks, savory foods.
30 - GM 2 - Alcoholic and non-alcoholic beverages.
31 - GM 3 - Household cleaning products, home, health & pets & appliances. Cosmetic & beauty. Toiletries.
32 - GM 4 - Electronic appliances, communications, audio, video, computers.
33 - GM 5 - Clothing, footwear, fashion and accessories. Textiles and jewelry.
34 - GM 6 - Cars, trucks, motorcycles. Accessories and products.
35 - GM 7 - Financial services, private and public insurance for-profit companies, insurance, banking.
36 - GM 8 - Public outlets, stores and supermarkets.
37 - GM 9 - Publications and media.
38 - GM 10 - Entertainment, travel, tourism and events.
39 - GM 11 - Public awareness. Government, political and religious messages.
40 - GM 12 - Corporate and institutional image. Sponsorships and endorsements.
41 - GM 13 - Live advertising (experiencial marketing, PR stunts, etc.)
42 - GM 14 - Best Graphic Media Campaign.
43 - D 1- Banners (fix space and rich media/dynamic).
44 - D 2 - Hot sites/web pages.
45 - D 3 - Branded games.
46 - D 4 - Social Media.
47 - D 5 - Mobile.
48 - D 6 - Film online.
49 - D 7 - Interactive campaigns.
50 - D 8 - Interactive tools (apps and widgets).
51 - D 9 - Other digital channels (other digital advertising that doesn't fit in any of the categories above).
52 - D 10 - Viral (all entries in this category must include as much information about the result and effectiveness as possible; ideally with number of views/hits/forwards/spread/users/etc.).
53 - D 11 - Branded content internet film.
54 - INN1- In film
55 - INN 2 - In audio media
56 - INN 3 - In Graphic media
57 - INN 4 – In online media, cellphones
58 - PT 1 - Best Music and/or sound design in any media.
59 - PT 2 - Best production on film and graphic media (Direction, edition, photography and art direction).
60 - PT 3 - Best In online, mobile phones and mobile media production.
DIRECT MARKETING, PROMO AND ACTIVATION
61 - DM 1 - Mailing (flat and dimensional mailing).
62 - DM 2 - Email marketing.
63 - DM 3 - Ambient media large scale (non traditional media, direct response stunt, street teams, direct response events, outdoor/ambient media and other mediums which encourage direct interaction and seek to gain a measurable response).
64 - DM 4 - Small scale (non mail and print collateral, e.g. bar and restaurant glasses, beer mats and ashtrays, petrol pumps, flyers, stickers, signage, door-hangers, inserts, etc.).
65 - DM 5 - Best campaign (promo and direct).
66 - D 1 - Logo, corporate identity and application (including stationery, business cards, letterhead, etc.).
67 - D 2 - Books, catalogues, brochures, media kits, annual reports, etc.
68 - D 3 - Packaging and label design.
69 - D 4 - Best work of design.
(Work published outside of continuous U.S., created by U.S Hispanic and/or Puerto Rico based advertising agencies. This category also accepts work created by a Hispanic agency geared toward other markets such as General Market or Latin America.)
70 - BH 1 -Film.
71 - BH 2 - Radio.
72 - BH 3 - Graphic Media.
73 - BH 4 - Digital.
74 - BH 5 - Innovation.
75 - BH 6 - Direct marketing and promo.
76 - BH 7 - Design.
77 - BH 8 – Best Beyond Hispanic Campaign.
There is no limit to the amount of entries per participant.