Categories

A brief synopsis is required for all entries. The synopsis should be broken down into three parts (1 or 2 sentences each): Objective, Concept and Target Audience. The synopsis should be no longer than 200 words. If you are submitting a campaign, that should be clear in your synopsis as well. Results, Research, Planning and a clear demonstration on how the viewer was able to interact with the medium, should be included when applicable.

FILM (TV Commercials)
F 1 - Food, sweet foods & snacks, savory foods.
F 2 - Alcoholic beverages and tobacco and cigarette.
F 3 - Non-alcoholic beverages.
F 4 - Household cleaning products, home, health & pets & appliances. Cosmetic & beauty. Toiletries. Pharmacy and medical products.
F 5 - Electronics, audio-visual, computers and communications.
F 6 - Cars, trucks, motorcycles and other vehicles. Accessories and auto-products.
F 7 - Clothing, footwear and accessories. Textiles and jewelry.
F 8 - Financial services, banking, insurance.
F 9- Public and private service. (Public and private for-profit service companies. Public awareness messages. Government, political and religious messages. Public service)
F 10 - Corporate and institutional image. Sponsorships and endorsements.
F 11 - Public outlets, restaurants, stores and supermarkets.
F 12 - Publications and media.
F 13 - Entertainment, travel, tourism and events.
F 14 - Best low budget film.
F 15 - Best Film Campaign.
F 16 - Retail stores - NEW

RADIO
R 1 - Food, sweet foods & snacks, savory foods.
R 2 - Alcoholic and non-alcoholic beverages.
R 3 - Household cleaning products, home, health & pets & appliances. Cosmetic & beauty. Toiletries.
R 4 - Electronic appliances, communications, audio, video, computers.
R 5 - Clothing, footwear, fashion and accessories. Textiles and jewelry.
R 6 - Cars, trucks, motorcycles. Accessories and products.
R 7 - Financial services, private and public insurance for-profit companies, insurance, banking.
R 8 - Public outlets and stores.
R 9 - Publications and media.
R 10 - Entertainment, travel, tourism and events.
R 11 - Public awareness. Government, political and religious messages.
R 12 - Corporate and institutional image. Sponsorships and endorsements
R 13 - Best Radio Campaign.
R 14 - Retail stores - NEW

GRAPHIC MEDIA (Print and OOH)
GM 1 - Food, sweet foods & snacks, savory foods.
GM 2 - Alcoholic and non-alcoholic beverages.
GM 3 - Household cleaning products, home, health & pets & appliances. Cosmetic & beauty. Toiletries.
GM 4 - Electronic appliances, communications, audio, video, computers.
GM 5 - Clothing, footwear, fashion and accessories. Textiles and jewelry.
GM 6 - Cars, trucks, motorcycles. Accessories and products.
GM 7 - Financial services, private and public insurance for-profit companies, insurance, banking.
GM 8 - Public outlets, stores and supermarkets.
GM 9 - Publications and media.
GM 10 - Entertainment, travel, tourism and events.
GM 11 - Public awareness. Government, political and religious messages.
GM 12 - Corporate and institutional image. Sponsorships and endorsements.
GM 13 - Live advertising (experiencial marketing, PR stunts, etc.)
GM 14 - Best Graphic Media Campaign.
GM 15 - Retail stores - NEW

DIGITAL
DG 1- Banners (fix space and rich media/dynamic).
DG 2 - Hot sites/web pages.
DG 3 - Branded games.
DG 4 - Social Media.
DG 5 - Mobile.
DG 6 - Film online.
DG 7 - Interactive campaigns.
DG 8 - Interactive tools (apps and widgets).
DG 9 - Other digital channels (other digital advertising that doesn't fit in any of the categories above).
DG 10 - Viral (all entries in this category must include as much information about the result and effectiveness as possible; ideally with number of views/hits/forwards/spread/users/etc.).
DG 11 - Branded content internet film.
DG 12 - Retail stores - NEW

INNOVATION
INN1- In film 
INN 2 - In audio media
INN 3 - In Graphic media 
INN 4 – In online media, cellphones
INN 5 – In Retail stores - NEW

PRODUCTION TECHNIQUES
PT 1 - Best Music and/or sound design in any media.
PT 2 - Best production on film and graphic media (Direction, edition, photography and art direction). 
PT 3 - Best In online, mobile phones and mobile media production.

DIRECT MARKETING, PROMO AND ACTIVATION
DM 1 - Mailing (flat and dimensional mailing).
DM 2 - Email marketing.
DM 3 - Ambient media large scale (non traditional media, direct response stunt, street teams, direct response events, outdoor/ambient media and other mediums which encourage direct interaction and seek to gain a measurable response).
DM 4 - Small scale (non mail and print collateral, e.g. bar and restaurant glasses, beer mats and ashtrays, petrol pumps, flyers, stickers, signage, door-hangers, inserts, etc.).
DM 5 - Best campaign (promo and direct).
DM 6 – Retail Stores – NEW

DESIGN
D 1 - Logo, corporate identity and application (including stationery, business cards, letterhead, etc.).
D 2 - Books, catalogues, brochures, media kits, annual reports, etc.
D 3 - Packaging and label design.
D 4 - Best work of design.
D 5 – Retail Stores - NEW

BEYOND HISPANIC
(Work published outside of continuous U.S., created by U.S Hispanic and/or Puerto Rico based advertising agencies. This category also accepts work created by a Hispanic agency geared toward other markets such as General Market or Latin America.)
BH 1 -Film. 
BH 2 - Radio. 
BH 3 - Graphic Media. 
BH 4 - Digital. 
BH 5 - Innovation. 
BH 6 - Direct marketing and promo.
BH 7 - Design.
BH 8 – Best Beyond Hispanic Campaign.
BH 9 – Retail Stores - NEW

BEST PR CAMPAIGN - NEW
BEST INTEGRATED CAMPAIGN - NEW
BRANDED CONTENT & ENTERTAINMENT - NEW (For long pieces, submissions should be abbreviated to 3 minutes maximum)
CREATIVE USE OF MEDIA - NEW

There is no limit to the amount of entries per participant.

Icaro Doria
Executive Creative Director  |  Wieden+Kennedy São Paulo

His career spans 3 continents – from his native Brazil, to Portugal before hitting the US market.
He returned home after nearly 10 years abroad, to open Wieden+Kennedy’s first and only shop in South America.
In two years, together with his partners Guillermo Vega and Andre Gustavo, he led the start up of Wieden’s 8th office into becoming a 120 people shop that quickly became a creative reference and one of the fastest growing agencies in Brasil.

 

Hector Fernandez 
Co-CEO/Executive Creative Director | Publicis Mexico

Hector heads the creative duties at Publicis, where he has spent the past 4 years. During his 20 plus year career, he has created award winning work for some of the biggest advertising brands in Mexico: VW, Mattel, Pepsi, BMW, Mini, Nescafé, Frito Lay, Mercedes-Benz, Fedex, Campbell’s, ESPN, Aspirin, Alka-Seltzer and Jeep among others. His work has been recognized by the most prestigious Award Shows in the world, including Cannes, FIAP, LIA and The One Show. In addition to managing the agency’s creative, Hector is also Co-CEO. Publicis Mexico is a full-service advertising firm with clients and expertise in almost every major category. In 2013 Publicis was named Agency of the Year by The Mexican Creative Club and became the most awarded Agency at the EFFIES for the second year un a row.
 

Laurence Klinger
Executive Vice President & Chief Creative Officer | Lápiz – Leo Burnett

Laurence Klinger was born in São Paulo, Brazil, where he started his life in advertising as a copywriter at the legendary agency Duailibi, Petit, Zaragoza. Later, he headed the creative departments of LSG/BBDO and Almap, and was one of the founders of the Creative Club of São Paulo.

After becoming one of Latin America’s most awarded creative professionals, Laurence was invited to join Leo Burnett at its headquarters in Chicago as Creative Director.

In 1988, he founded the Hispanic Division of Leo Burnett (the seed of Lápiz), with a staff of two, and one client.

In 1992, Laurence left Burnett to form, with his partner Washington Olivetto, the International extension of Olivetto’s highly successful W/Brasil. The W/Group was born, with agencies in Chicago, Barcelona and Lisbon. For eight years, Laurence divided his time between these three cities.

He moved back to Chicago in 1999 to start Lápiz. Since then, Lápiz has become the premier multicultural creative agency in the USA, with more than 280 major awards at the most important advertising festivals around the globe, and a growth of 1800%.

Laurence is a member of the Creative Board of the Partnership for a Drug Free America. He is also a fiction writer, with two books published in the USA and short stories featured in Revue Littéraire in France.

In 2011, Laurence was voted Creative Director of the Year by popular vote nationwide, an initiative of HispanicAd and the Association of Hispanic Advertising Agencies.

In 2013, he won the award Best Creative Director of the Year, at El Ojo de Iberoamerica, in Buenos Aires. At the same event, Lapiz won Agency of the Year.