ABOUT THE U.S.H. IDEA AWARDS
Leaders from the U.S. Hispanic advertising industry have joined forces to create The U.S.H. Idea Awards, a new industry standard to celebrate outstanding creative achievement in advertising generated by Hispanic or general market agenices targeting Hispanic consumers. The award will be presented by Círculo Creativo in partnership with AHAA. This alliance will highlight the best in Hispanic advertising on a global scale and build international buzz for its creative awards.
The 2013 U.S.H. Idea Awards will take place Tuesday, April 30th at the New World Center in conjunction with AHAA 2013 Annual Conference. A reception will be held before the ceremony. The Gala will showcase winners in: film, radio, graphic media (print and OOH), digital, innovation, production techniques, promo, design and beyond Hispanic.
AHAA: The Voice of Hispanic Marketing represents the best minds and resources dedicated to Hispanic-specialized marketing. Over the last two decades, AHAA has been a long-standing champion for corporate investment in Hispanic marketing and, since its inception in 1996, has increased Hispanic budget allocations by 12-fold.
Organizations trying to reach and connect with Hispanic consumers turn to AHAA members for unmatched cultural expertise and knowledge. Companies like General Mills, Procter & Gamble, McDonalds, Wal-Mart, Target, JC Penney, Domino’s Pizza and Allstate are tapping into the Hispanic market potential and rely on Hispanic-specialized agencies to deliver bottom-line profits even during the recession. As the voice of the Hispanic-specialized marketing industry, AHAA demonstrates the value of targeting Hispanics, showcases the impact of using AHAA member agencies, and provides forums for the discussion and dialogue between advertisers and industry professionals. Website: www.ahaa.org
ABOUT CIRCULO CREATIVO
Circulo Creativo is a nonprofit association founded in 1999 with the aim of promoting creative excellence and communication among professionals working in the U.S. Hispanic advertising market.
In the vast U.S. landscape, we are an association that strives to bridge the geographical divide that separates the advertising professionals in our market, be they in Chicago, Miami, New York, Los Angeles, Texas, Arizona or the other various and distant cities where creatives are contributing to Hispanic focused advertising. We promote a continuous interaction among all creatives, via programs, contests, virtual communication and events that unite from the most internationally recognized creative to the brand new copywriters and art directors. We also welcome planners, producers and production partners in order to inspire, inform, educate and create the conditions for our market to grow and evolve. Website: www.circulocreativo.org